GA4 auto-marks qualified_lead and converted lead events as key events for lead-gen objective

Date

Jun 12, 2025

Regions

Global

Primary source

Google Analytics Help

Sources

• open_in_new
  What's new archive (2019-2025) - Google AnalyticsGoogle Analytics Help · Jun 12, 2025
• open_in_new
  [GA4] Lead generation key eventsGoogle Analytics Help · Jun 12, 2025

Related changes

• Oct 7, 2025GA4 added native Meta Ads and TikTok Ads cost data import integrations
• Oct 2, 2025GA4 added diagnostic alerts for problematic User-ID implementations
• Sep 26, 2025GA4 added a native Pinterest Ads cost data import integration
• Sep 17, 2025GA4 added a native Snap Ads cost data import integration
• Aug 20, 2025Admin API added GetReportingIdentitySettings and removed legacy Universal Analytics methods
• Aug 6, 2025GA4 fixed conversion under-reporting for properties sharing web conversions with multiple Ads accounts

← See this change in the change history