Google Ads Change History
googleadschangehistory.comby
BM
Change historychevron_rightGoogle Analyticschevron_rightJun 23, 2025

GA4 Consent settings began showing consent signal ratings (Excellent to Urgent) per data stream

Date
Jun 23, 2025 (first reported)
Regions
Global (most relevant EU/UK)
Primary source
Search Engine Land

Search Engine Land reported that GA4's consent settings now rate each data stream's consent mode implementation from Excellent to Urgent, acting as a compliance scorecard as Google tightens consent-mode enforcement for EU/UK advertisers.

Sources

Related changes

Undo

← See this change in the change history