Ad Preview tool began requiring missing assets to be added before showing a preview

Date

Jun 27, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Ad Preview Tool UpdateSearch Engine Roundtable · Jun 27, 2025

Related changes

• Oct 21, 2025Google auto-populated 'New customer value' on NCA campaigns without notice; Liaison confirmed experiment
• Oct 14, 2025Recommendations tested an 'optimisation insights' layout grouping tips into three stages
• Oct 14, 2025Healthcare policy changed how prescription drug terms may be used in ads, landing pages and keywords
• Oct 13, 2025Auto-apply recommendations control moved to a more prominent spot above the recommendations list
• Oct 10, 2025A 'Missed growth opportunities' section forecasting gains from bid/budget changes appeared
• Oct 10, 2025Recommendations tab began flagging low-quality image assets with suggested fixes

← See this change in the change history