Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightOct 10, 2025

A 'Missed growth opportunities' section forecasting gains from bid/budget changes appeared

Date
Oct 10, 2025 (first reported)
Primary source
Search Engine Roundtable

Maggie Humphrey spotted a new tab modelling performance the account could have achieved over the past year with different bids and budgets. Wider rollout was observed by late October.

Sources

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