Google Ads Change History
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Change historychevron_rightGoogle Ads API & Scriptschevron_rightJul 8, 2025

Google Ads Editor 2.10 released with AI Max for Search controls, PMax negative keywords and a Link Checker

Date
Jul 8, 2025
Regions
Global
Primary source
Google Ads Editor Help

Editor 2.10 added an AI Max toggle with final URL expansion, search term matching, brand inclusions and ad group location controls for Search; campaign-level negative keywords and platform (device) opt-outs for Performance Max; 9:16 images and Target CPC for Demand Gen; desktop OS targeting; Target Frequency 2.0 video campaigns; barcodes and QR codes in promotion assets; partial extension downloads; a Link Checker tool; and an AI-assisted PMax construction flow.

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