GA4 Benchmarking expanded to 20 unnormalized metrics such as New users and Total revenue
- Date
- Oct 2, 2025
- Regions
- Global
- Primary source
- Google Analytics Help
Benchmarking now supports about 20 additional absolute-number metrics, estimated by comparing active-user counts with peer groups, in addition to existing normalized rates.
Sources
- open_in_newWhat's new archive (2019-2025) - Google AnalyticsGoogle Analytics Help · Oct 2, 2025
- open_in_new[GA4] BenchmarkingGoogle Analytics Help · Oct 2, 2025
- open_in_newGoogle Analytics expands benchmarking with unnormalized metricsSearch Engine Land · Oct 3, 2025
Related changes
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