Recommendations began citing competitor impression-share gains to justify bid changes
- Date
- Jul 22, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Emirhan Bayutmuş shared a recommendation that proposed a higher target CPA after noting a 26% impression share drop versus a competitor's 11% gain. Google did not announce competitor-aware recommendations.
Sources
- open_in_newGoogle Ads Competitive-Aware RecommendationsSearch Engine Roundtable · Jul 22, 2025
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