Google Ads Change History
googleadschangehistory.comby
BM
Change historychevron_rightGoogle Adschevron_rightOct 29, 2025

Portfolio Maximise conversion value strategies with tROAS gained min/max CPC bid limits

Date
Oct 29, 2025 (first reported)
Primary source
PPC News Feed

Brian O'Neil found that new portfolio Maximise conversion value strategies with a target ROAS now allow bid floors and caps. Google did not announce the option.

Sources

Related changes

Undo

โ† See this change in the change history