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Change historychevron_rightGoogle Tag & Tag Managerchevron_rightJul 28, 2025

Floodlight tags in server-side Tag Manager began sending unconsented requests server-to-server

Date
Jul 28, 2025
Regions
Global (consent-mode markets)
Primary source
Tag Manager Help

To improve modeled conversions, Floodlight tags in sGTM now transmit unconsented (consent-mode denied) pings server-to-server rather than dropping them, affecting Campaign Manager 360 and DV360 advertisers using server-side tagging with consent mode.

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