Floodlight tags in server-side Tag Manager began sending unconsented requests server-to-server
- Date
- Jul 28, 2025
- Regions
- Global (consent-mode markets)
- Primary source
- Tag Manager Help
To improve modeled conversions, Floodlight tags in sGTM now transmit unconsented (consent-mode denied) pings server-to-server rather than dropping them, affecting Campaign Manager 360 and DV360 advertisers using server-side tagging with consent mode.
Sources
- open_in_newRelease notes - Tag Manager HelpTag Manager Help ยท Jul 28, 2025
Related changes
Undo