GTM now displays the active status of a Google tag gateway setup regardless of configuration method

Date

Sep 30, 2025

Regions

Global

Primary source

Tag Manager Help

Sources

• open_in_new
  Release notes - Tag Manager HelpTag Manager Help · Sep 30, 2025

Related changes

• Jan 7, 2026Unannounced 'data transmission controls' found in Google tag settings to restrict ads, analytics, diagnostics
• Jan 5, 2026Google tag gateway for advertisers via Google Cloud Platform launched in beta
• Dec 11, 2025GTM added Client ID, Session ID and Session Number built-in variables plus an Analytics Storage variable
• Nov 10, 2025Server-side Tag Manager image 4.0.0 upgraded runtime to Node.js 24
• Aug 1, 2025GTM custom templates gained readAnalyticsStorage API to read GA client and session cookie IDs
• Jul 28, 2025Floodlight tags in server-side Tag Manager began sending unconsented requests server-to-server

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