Unified web and app conversions, in-product nudges and a combined overview card added
- Date
- Sep 5, 2025
- Regions
- Global
- Primary source
- Google Ads Help
The conversion setup page now automatically groups app events with their corresponding web events, in-product nudges suggest optimizing toward in-app events during campaign creation, and a new overview card on the Google Ads home page shows web and app performance side by side.
Sources
- open_in_newNew Features to Connect Your Web and App Advertising in Google AdsGoogle Ads Help · Sep 5, 2025
- open_in_newGoogle Ads links web + app campaigns with new featuresSearch Engine Land · Sep 9, 2025
Related changes
Undo