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Change historychevron_rightMerchant Centerchevron_rightOct 1, 2025

Physical goods subscriptions opened to all eligible US Shopping merchants in eight categories

Date
Oct 1, 2025
Regions
US only
Primary source
Google Merchant Center Help

Merchant Center formally allowed physical goods subscriptions for eligible US merchants across apparel, coffee, healthcare, home and garden, personal care, pet supplies, prepared foods and toys, provided subscription cost attributes are supplied in the feed.

Google's announcement log dates this to October 2025.

Sources

Related changes

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