Promotions expanded to subscription discounts, common abbreviations and Brazil payment-method offers
- Date
- Jan 7, 2026
- Effective
- Jan 1, 2026
- Regions
- Global
- Primary source
- Merchant Center Help
Merchant Center promotions now support amount-off or percent-off discounts and free trials on subscription costs (eligibility "Subscribe and save" / redemption_restriction subscribe_and_save), common shorthand such as BOGO and MSRP in promotion text, and, in Brazil, promotions requiring a specific payment method.
Announced January 7, 2026 as a promotion policy guideline update effective January 2026. Merchants reported the Subscribe and save condition live under Marketing > Promotions by January 21, 2026.
Sources
- open_in_newPromotion policy guideline updatesMerchant Center Help · Jan 7, 2026
- open_in_newMerchant Center announcements change logMerchant Center Help · Aug 11, 2026
- open_in_new"Subscribe and Save" Now Live in Google Merchant CenterPPC News Feed · Jan 21, 2026