Channel performance report gained a 'Campaign type' attribute hinting at expansion beyond PMax

Mike Ryan spotted a new Campaign Type selector plus ROAS and CPA metrics in the Channel Performance report, suggesting the report would cover more campaign types. Google did not confirm.

Coverage: Search Engine Land (2025-10-08); Search Engine Roundtable (2025-10-15). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.