PMax channel performance report was first seen at manager (MCC) account level
- Date
- Dec 22, 2025 (first reported)
- Primary source
- Search Engine Land
Mike Ryan spotted the Channel Performance report available in some manager accounts, letting agencies analyse PMax channels across clients. Google had said it was coming but this was the first confirmed sighting.
Coverage: Search Engine Land (2025-12-22); Search Engine Roundtable (2025-12-23). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle expands Performance Max channel reporting to MCCsSearch Engine Land · Dec 22, 2025
- open_in_newGoogle Ads MCC Accounts With Channel Performance ReportingSearch Engine Roundtable · Dec 23, 2025
Related changes
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