Merchant Center 'Smart cropping' was found auto-zooming Shopping ad images with no UI opt-out
- Date
- Nov 4, 2025 (first reported)
- Primary source
- Search Engine Land
Kirk Williams traced awkwardly cropped Shopping ad images to a default-on Smart Cropping feature. Google confirmed by email that it is enabled by default and can only be disabled by contacting support.
Coverage: Search Engine Land (2025-11-04); Search Engine Roundtable (2025-11-04). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle's "Smart Cropping" may be trimming your Shopping Ad imagesSearch Engine Land · Nov 4, 2025
- open_in_newGoogle Merchant Center Smart Cropping - You Can Opt OutSearch Engine Roundtable · Nov 4, 2025
Related changes
Undo