Merchant Center promotions gained a 'preferred audience' option to target new customers or a location

Promotion setup now includes a preferred audience control: 'New customers' (Shopping ads only) limits the offer to shoppers with no prior brand interaction, while location targeting by presence or interest applies to organic listings only.

• Spotted by Emmanuel Flossie, who noted the two options apply to different listing types (ads vs organic).
• Complements first-order promotions launched in June 2025.