Google Ads Editor 2.11 released with PMax negative keyword lists and a PMax search term report

Editor 2.11 added campaign-level negative keyword lists and a search term report for Performance Max, scheduled link checks, account-level placement and IP exclusions, Smart Bidding Exploration opt-in, editable lead forms, asset group URL settings, an Agency/Provider user list type, NCA high-LTV for Search, on-brand video generation and a Search campaign construction flow, while removing legacy App install, Image app install and Display ad types and manual CPV campaign creation.

Date is from PPC News Feed's coverage (November 9, 2025); Google's help page describes 2.11 as a 2025 release without a specific day. Deprecated in 2.11: creation of App install ads, Image app install ads and Display ads (existing ads can only be paused, unpaused or deleted) and manual CPV campaigns, with a conversion tool to Video view campaigns with Target CPV.