Ads Liaison clarified exact match keywords don't block broad match from serving in AI Overviews
- Date
- Dec 16, 2025 (first reported)
- Primary source
- Search Engine Land
Toan Tran asked whether an exact match keyword would prevent its broad match twin from serving in AI Overviews. Ginny Marvin said it will not, because exact match is not eligible for AI Overview placements.
Coverage: Search Engine Land (2025-12-16); Search Engine Roundtable (2025-12-16). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle: Exact match keywords won't block broad match in AI MaxSearch Engine Land · Dec 16, 2025
- open_in_newGoogle Ads Exact Match Can Not Show Ads In AI OverviewsSearch Engine Roundtable · Dec 16, 2025
Related changes
Undo