Text guidelines beta in AI Max expanded to all advertisers globally with full language support

Text guidelines let advertisers tell AI Max which terms or concepts to avoid in AI-generated text (for example, 'don't imply our products are cheap'). The beta moved from limited access to all advertisers, languages and verticals.

PPC Land reported the feature supports up to 25 term exclusions and 40 messaging restrictions. Text guidelines were later folded into the broader AI Brief (announced April 30 / May 20).