'Product data experiments' for A/B testing Shopping ad titles and images were spotted in a limited test
- Date
- Jan 16, 2026 (first reported)
- Primary source
- Search Engine Land
Duane Brown shared on LinkedIn that some merchants could A/B test product titles and images for Shopping ads. Ads Liaison Ginny Marvin confirmed it as a limited test with broader availability expected later in the year.
Coverage: Search Engine Land (2026-01-16); Search Engine Roundtable (2026-01-16).
Sources
- open_in_newGoogle Ads tests A/B experiments for Shopping ad product dataSearch Engine Land · Jan 16, 2026
- open_in_newGoogle Ads A/B Tests Product Titles & Images For Shopping AdsSearch Engine Roundtable · Jan 16, 2026
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