AI Max for Shopping campaigns launched with a one-click upgrade for existing Shopping campaigns

AI Max for Shopping brings text customization (generated ad copy for conversational queries), Final URL expansion and automatic text-versus-Shopping format selection to Shopping campaigns, driven by Merchant Center product data. Retailers can turn it on with one click.

Text customization for Shopping ads in Performance Max was described as arriving separately. Practitioners reported the closed beta in Standard Shopping campaigns widening in late July 2026.