Local pack ad placements rose from under 3% to roughly 22% of tracked mobile keywords
- Date
- Feb 2, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Joy Hawkins reported Places Scout data across 1,200 mobile ranking reports showing local pack ads expanding sharply over a couple of months. Google did not comment.
Sources
- open_in_newGoogle Vastly Increases Local Pack Ads PlacementSearch Engine Roundtable · Feb 2, 2026
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