A Google-created phone call conversion action for Local Services Ads leads appeared in Google Ads

Date

Oct 28, 2025 (first reported)

Primary source

Search Engine Roundtable

Sources

• open_in_new
  Google Ads Interface Gains Local Service Ads Phone Call LeadsSearch Engine Roundtable · Oct 28, 2025

Related changes

• Feb 20, 2026Google tested a 'Sponsored Places' label and ad unit in search results
• Feb 2, 2026Local pack ad placements rose from under 3% to roughly 22% of tracked mobile keywords
• Oct 28, 2025Click type segment gained 'Maps pin clicks' and 'Show nearby locations' rows
• Jul 28, 2025Local Services Ads message-lead pricing moved from a fixed 50% of call price to variable pricing
• Jul 11, 2025Local Services Ads reviews moved to Google Business Profile management

← See this change in the change history