Ads Liaison clarified AI Max is not required for AI Overviews/AI Mode ads and no separate AI Search reporting

In a PPC Chat Q&A after Google Marketing Live, Ginny Marvin said broad match campaigns remain eligible for AI search placements without AI Max, that AI placements are reported with other top-of-page ads, and that AI Brief will ship with positive and negative instruction controls.

Search Engine Land summarized the session on June 10; the PPC Chat transcript was posted June 9. Marvin followed up on July 13 via the Ads Decoded LinkedIn newsletter clarifying Qualified Future Conversions is a supplemental metric.