Creating a new conversion action began requiring a conversion value instead of allowing a blank field

Date

Apr 6, 2026 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Conversion Value Now Required in Google AdsPPC News Feed · Apr 6, 2026

Related changes

• Jul 28, 2026A new conversion tracking status, 'Has improvements', appeared on conversion actions
• Jul 24, 2026'Recommended by Google AI' measurement suggestions added to the Conversion summary page
• Jul 20, 2026Enhanced Brand Lift study option rolled out to more advertisers, detecting lifts as small as 1.2%
• Jul 13, 2026Conversion action statuses were renamed to 'Misconfigured', 'Awaiting conversions' and 'Removed'
• Jul 8, 2026Conversion status card gained a 'last event ping' timestamp showing when the tag last fired
• Jun 19, 2026Advertisers using Enhanced Conversions plus Customer Match were auto-enrolled in conversion-based lists

← See this change in the change history