Enhanced Brand Lift study option rolled out to more advertisers, detecting lifts as small as 1.2%
- Date
- Jul 20, 2026 (first reported)
- Primary source
- Search Engine Land
Advertisers can now choose between Standard Brand Lift (2% detection threshold) and Enhanced Brand Lift, which detects lifts down to 1.2% and is 60% more likely to detect positive lift but needs roughly three times the budget.
Sources
- open_in_newGoogle expands Brand Lift Studies with enhanced measurement optionSearch Engine Land · Jul 20, 2026
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