Optional video_link attribute added to the product feed; videos eligible to serve from June 30, 2026
- Date
- Apr 14, 2026
- Effective
- Jun 30, 2026
- Regions
- Global
- Primary source
- Merchant Center Help
Merchants can submit direct links to product videos (up to 10 per item, YouTube URLs not supported) via the new video link [video_link] attribute. Technical validation started April 14, 2026; serving plus policy and quality validation began June 30, 2026. Video errors do not block the underlying product offer.
Announced in the 2026 product data specification update. Videos are used to enhance how products display across Google surfaces.
Sources
- open_in_newMerchant Center product data specification update 2026Merchant Center Help · Apr 14, 2026
- open_in_newVideo link [video_link]Merchant Center Help · Apr 14, 2026
- open_in_newGoogle Updates Some Merchant Center Product Specifications For 2026Search Engine Roundtable · Apr 16, 2026
Related changes
Undo