'Use AI to add products - beta' appeared as a product source option in Merchant Center
- Date
- May 4, 2026 (first reported)
- Primary source
- Search Engine Roundtable
First spotted on X and reported by Search Engine Roundtable on May 4, the option runs a one-time AI scan of a website to build product listings without a structured feed. Adriaan Dekker confirmed it on LinkedIn the next day.
First documented publicly on May 4, 2026. Google positions it as the easiest way to get started; because it is a one-time scan, data can go stale as inventory and pricing change.
Sources
- open_in_newGoogle Ads Adds Use AI To Add ProductsSearch Engine Roundtable · May 4, 2026
- open_in_newGoogle Merchant Center quietly adds AI product import in betaPPC Land · May 5, 2026
- open_in_newAI Option for Adding Products Now in Google Merchant CenterPPC News Feed · May 5, 2026
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