Data Manager API added server-to-server event ingestion for GA as a Measurement Protocol alternative

Date

May 7, 2026

Regions

Global

Primary source

Google Analytics Help

Sources

• open_in_new
  What's new in Google AnalyticsGoogle Analytics Help · May 7, 2026
• open_in_new
  Data Manager APIGoogle for Developers · May 7, 2026
• open_in_new
  Data Manager API: Introducing support for Google Ads store sales and more event ingestion use cases for Google AnalyticsGoogle Ads Developer Blog · May 7, 2026

Related changes

• Aug 11, 2026GA4 conversions gained custom integer lookback windows: CTC 1-90 days, EVC 1-30 days
• Jul 30, 2026GA4 added a diagnostic for missing GBRAID and gad_ aggregate identifiers in landing URLs
• Jul 28, 2026GA4 campaign data import now requires a currency field for cost data
• Jun 18, 2026Admin API added UpdateReportingIdentitySettings and can_edit on PropertySummary
• Jun 11, 2026GA4 added a Hostname data filter to exclude events from unapproved domains
• Apr 23, 2026Google Analytics Data API v1alpha added Conversion performance reporting with attribution model selection

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