GA4 conversions gained custom integer lookback windows: CTC 1-90 days, EVC 1-30 days

Conversion window configuration under Advertising > Conversion management > Settings now accepts any integer click-through window from 1 to 90 days (previously preset values) and engaged-view windows from 1 to 30 days (previously fixed at 3), letting advertisers align attribution with their sales cycle.

Changing windows affects conversion counts shared with linked Google Ads accounts; review bidding targets after adjusting.