Merchant Center for Agencies became generally available worldwide

Date

May 11, 2026

Regions

Global

Primary source

Merchant Center Help

Sources

• open_in_new
  Merchant Center for Agencies available globallyMerchant Center Help · May 11, 2026
• open_in_new
  Merchant Center announcements change logMerchant Center Help · Aug 11, 2026
• open_in_new
  Merchant Center for Agencies goes global after US and Canada headPPC Land · May 17, 2026

Related changes

• Aug 14, 2026Merchant Center for Agencies documented a limit of 1,000 linked client accounts per agency account
• Jun 26, 2026Merchant Center for Agencies gained agency-level user access controls and client labels
• May 27, 2026Merchant Center Terms of Service updated effective June 15, 2026 to broaden data usage for AI surfaces
• May 11, 2026Google Ads accounts without product ads auto-linked to Merchant Center from June 6, 2026
• Mar 11, 2026Merchant Center for Agencies became generally available in the US and Canada

← See this change in the change history