Merchant Center for Agencies gained agency-level user access controls and client labels
- Date
- Jun 26, 2026
- Regions
- Global
- Primary source
- Merchant Center Help
Google added security controls to Merchant Center for Agencies: clients link to the agency rather than individual users, Agency Admins control linking and permissions while Standard users get restricted access, and custom labels let agencies group clients by brand, vertical or team.
Announced by Google's Ads Liaison on June 26, 2026 alongside a new help page on managing user access.
Sources
- open_in_newManage user access in Merchant Center for AgenciesMerchant Center Help · Jun 26, 2026
- open_in_newGoogle Merchant Center For Agencies Gains Security ControlsSearch Engine Roundtable · Jun 26, 2026
Related changes
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