AI performance insights announced for Merchant Center to show visibility in AI Mode, AI Overviews and Gemini

Google announced AI performance insights in Merchant Center covering share of voice versus similar brands on AI surfaces, shopping-funnel performance, product term insights and product attribute completeness, rolling out over the following months in the US, Canada, Australia, India and New Zealand.

Announced at Google Marketing Live 2026 and in the Merchant Center Help Center on May 27, 2026. The report measures organic visibility on AI surfaces rather than paid metrics, and Google noted AI Mode had passed one billion monthly users.