Performance reports realigned Aug 24, 2026: YouTube affiliate split out; PMax, Video, App, Demand Gen added

Google changed Merchant Center performance reporting so YouTube affiliate traffic is reported separately from organic, YouTube organic click and impression definitions match YouTube reporting, product-level Google Ads reporting includes Performance Max, Video, App and Demand Gen, and a new Network segmentation dimension is added later. Organic traffic may show a one-time drop.

The first two changes were applied retroactively to data from July 1, 2026. The stated goal was consistency of definitions between Merchant Center, Google Ads and YouTube.