Google Ads Terms of Service updated for AI features, arbitration and regulatory fees
- Date
- Jun 1, 2026 (first reported)
- Effective
- Jul 1, 2026
- Regions
- Global
- Primary source
- PPC Land
Google notified advertisers that new Terms of Service take effect July 1, 2026, formalizing how advertiser inputs and provided URLs/accounts may be used across AI-powered features, reinforcing the duty to review auto-generated campaigns and assets, revising arbitration language by region, and adding jurisdiction-specific regulatory fees.
Also designates Google BR as the entity monetizing ad space in Brazil.
Sources
- open_in_newGoogle Ads tells advertisers how their inputs will be used starting July 2026PPC Land · Jun 1, 2026
- open_in_newGoogle Ads Terms of Service Updated For AI Changes After 8 YearsPPC News Feed · Jun 1, 2026
Related changes
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