Google Ads Terms of Service updated for AI features, effective July 1, 2026

The updated terms authorize Google to use automated features to format, select or generate targets, ads and destinations on the advertiser's behalf, clarify that inputs to conversational tools and authorized URLs may be used to improve campaigns, keep advertisers responsible for reviewing generated assets, and revise arbitration and regional fee language.

Regional changes include revised or removed arbitration provisions in some jurisdictions, new regulatory-fee references, and clarification of Google BR's role in Brazil. Advertisers were notified in-account.