Change historychevron_rightGoogle Adschevron_rightJul 29, 2026

Target ROAS bidding in Demand Gen upgraded to be less conservative early in a campaign

Product: Google AdsCategory: Bidding & BudgetArea: Demand GenStatus: LiveImpact: LowSource type: Official

Date: Jul 29, 2026
Regions: Global
Primary source: Google Ads & Commerce Blog

Google upgraded Demand Gen tROAS so the system is less overly cautious during a campaign's early phase, helping campaigns ramp faster.

Sources

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Prepare for the holiday season with July's Demand Gen DropGoogle Ads & Commerce Blog · Jul 29, 2026

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