Recommended daily budget for Demand Gen Target CPA lowered from 15x to 10x the target

Date

Aug 18, 2026

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  About bidding for Demand Gen campaignsGoogle Ads Help · Aug 18, 2026
• open_in_new
  Google Lowers Demand Gen Budget Recommendation to 10xPPC News Feed · Aug 18, 2026

Related changes

• Aug 27, 2026August Demand Gen Drop: messaging-app conversations from YouTube Demand Gen ads entered testing
• Aug 25, 2026Demand Gen campaigns can now optimize toward multiple conversion goals at once
• Jul 29, 2026Universal Commerce Protocol checkout enabled from YouTube Demand Gen ads for US shoppers
• Jul 29, 2026Target ROAS bidding in Demand Gen upgraded to be less conservative early in a campaign
• Jul 29, 2026Checkout Links for Demand Gen expanded to nine more markets
• Jun 25, 2026Web-to-app acquisition measurement became available for Demand Gen campaigns

← See this change in the change history