Google TV Masthead opened to alcohol, select electronics, healthcare and specific gambling assets

Date

Aug 25, 2026

Effective

Sep 1, 2026

Regions

US; Canada

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Update to Masthead format requirements (September 2026)Google Ads Policy Help · Aug 25, 2026

Related changes

• Sep 3, 2026Personalized advertising policy to allow personalized alcohol ads on YouTube where locally permitted
• Aug 22, 2026TrueView in-stream and in-feed consideration campaigns being upgraded to Video view campaigns
• Aug 11, 2026YouTube and Discover Feed ad requirements language refined
• Jul 13, 2026Video campaign groups launched globally to manage reach and frequency across multiple YouTube campaigns
• Jun 29, 2026A 'Shorts ads actions' column tracking likes, comments and shares was added to the column picker

← See this change in the change history