Personalized advertising policy to allow personalized alcohol ads on YouTube where locally permitted
- Date
- Sep 3, 2026
- Effective
- Oct 30, 2026
- Regions
- Global (ex Egypt, India, Indonesia, Poland)
- Primary source
- Google Ads Policy Help
From October 30, 2026, alcohol advertising may use personalization on YouTube inventory where locally allowed, with age restrictions maintained, no targeting of alcohol-related health information, and user controls in My Ad Center. Egypt, India, Indonesia and Poland are excluded.
Sources
- open_in_newUpdate to Google Ads Personalized Advertising Policy (September 2026)Google Ads Policy Help · Sep 3, 2026
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