Customer retention controls added to bid higher for loyalty program members and show member benefits
- Date
- Aug 27, 2026 (first reported)
- Primary source
- PPC News Feed
Google Ads added retention controls letting advertisers bid higher specifically for loyalty program members (separate from lapsed-customer bidding) and display member benefits in eligible countries.
Google Ads API v25 added matching loyalty campaign goals.
Sources
- open_in_newGoogle Adds Loyalty Member Bidding ControlsPPC News Feed · Aug 27, 2026
- open_in_newLoyalty Member Options for Customer RetentionPPC News Feed · Aug 27, 2026
Related changes
Undo