Smart Bidding guidance shortened: wait 1-2 conversion cycles after changes instead of 3 cycles or 4 weeks
- Date
- Aug 27, 2026
- Regions
- Global
- Primary source
- Google Ads Help
Google updated its Target ROAS, change-bid-strategy and Smart Bidding Exploration Help pages to say bidding systems now adapt within one to two conversion cycles, shortening the recommended evaluation period after strategy or target changes.
Sources
- open_in_newAbout Target ROAS biddingGoogle Ads Help · Aug 27, 2026
- open_in_newGoogle Shortens Smart Bidding Adjustment PeriodPPC News Feed · Aug 27, 2026
Related changes
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