"Search Max" beta toggle spotted in Search campaign settings ahead of AI Max launch
- Date
- Mar 12, 2025 (first reported)
- Primary source
- PPC News Feed
A Search Max setting appeared in some Search campaign settings, combining expanded search term matching, text customisation and final URL expansion. Google later announced the feature as AI Max for Search campaigns in May 2025.
Coverage: Search Engine Land (2025-03-12); Search Engine Roundtable (2025-03-13). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newSearch Max Configuration Spotted LivePPC News Feed · Mar 12, 2025
- open_in_newGoogle Ads begins rolling out AI Max for SearchSearch Engine Land · May 29, 2025
- open_in_newGoogle expands Search Max beta to more accountsSearch Engine Land · Mar 12, 2025
- open_in_newGoogle Ads Search Max Spotted AgainSearch Engine Roundtable · Mar 13, 2025
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