Study put hidden search terms at ~$0.85 per dollar of spend; Google said thresholds are privacy-driven
- Date
- Jul 9, 2025 (first reported)
- Primary source
- Search Engine Land
Collin Slattery analysed roughly $20 million in spend and found most spend fell on search terms Google does not disclose. Ginny Marvin responded that the search term reporting threshold is solely privacy-driven.
Coverage: Search Engine Land (2025-07-09); Search Engine Roundtable (2025-07-09). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads hidden search terms cost advertisers – big timeSearch Engine Land · Jul 9, 2025
- open_in_newGoogle Ads Defends Hidden Search Terms As Solely Privacy DrivenSearch Engine Roundtable · Jul 9, 2025
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