Broad match experiments changed to split traffic within one campaign instead of duplicating it
- Date
- Jun 30, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Hana Kobzová reported that broad match experiments now divert traffic between control and treatment inside a single Smart Bidding campaign rather than requiring a duplicate. Google's documentation was updated to reflect it.
Sources
- open_in_newNew Google Ads Broad Match Experiments TestingSearch Engine Roundtable · Jun 30, 2025
Related changes
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