Member prices no longer allowed in price or sale_price; loyalty_program attribute required from July 1, 2025
- Date
- Apr 8, 2025
- Effective
- Jul 1, 2025
- Regions
- Global
- Primary source
- Merchant Center Help
From July 1, 2025, Google stopped allowing loyalty member prices in the price [price] or sale price [sale_price] attributes. Merchants must submit member pricing through the loyalty program [loyalty_program] attribute where available.
Announced April 8, 2025 in the annual product data specification update with a July 1, 2025 enforcement date.
Sources
- open_in_newMerchant Center product data specification update 2025Merchant Center Help · Apr 8, 2025
- open_in_newGoogle Merchant Center unveils key product data specification changes for 2025PPC Land · Apr 8, 2025
Related changes
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