Maximum retail price [maximum_retail_price] attribute added for free listings in India
- Date
- Jul 24, 2025 (first reported)
- Regions
- India only
- Primary source
- Merchant Center Help
Google added an India-only maximum retail price attribute so free listings can show the manufacturer's MRP alongside the selling price. The value must match the landing and checkout pages.
Optional, free-listings-only attribute submitted as a price with INR currency code; it must exclude shipping, use at most two decimals and cannot vary by user location.
Sources
- open_in_newMaximum retail price [maximum_retail_price]Merchant Center Help · Jul 24, 2025
- open_in_new"Maximum Retail Price" Attribute for Product Feeds in IndiaPPC News Feed · Jul 24, 2025
Related changes
Undo