AI Mode shopping experience and virtual try-on announced, powered by Merchant Center product data

Google announced a new shopping experience in AI Mode that combines Gemini with the Shopping Graph, plus virtual try-on for apparel listings in Search Labs. Both draw on merchants' Merchant Center product data, making feed quality the entry point to AI shopping surfaces.

Announced at Google I/O and recapped in the Google Marketing Live 2025 roundup on May 21, 2025. AI Mode shopping was described as coming soon in the US; virtual try-on rolled out in Search Labs in the US.