Video assets page launched globally in Merchant Center to aggregate, map and distribute product videos
- Date
- Sep 15, 2025
- Regions
- Global
- Primary source
- Merchant Center Help
The new Video assets page pulls videos from a merchant's website, YouTube and social channels, uses AI to map products to videos, lets merchants generate new videos with Product Studio, and syncs videos to Google Ads while controlling placement in free listings and brand profiles.
Announced as a video content hub at Google Marketing Live 2025 (May 21), reported live globally in Merchant Center Next on September 15, 2025, and confirmed by a Merchant Center Help Center announcement in October 2025. Help pages for video assets followed in November 2025.
Sources
- open_in_newVideo assets page is now availableMerchant Center Help · Oct 1, 2025
- open_in_newMerchant Center announcements change logMerchant Center Help · Aug 11, 2026
- open_in_newVideo Assets Section Now Live Globally in Merchant CenterPPC News Feed · Sep 15, 2025
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
Related changes
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